Years ago I registered several domain names. They were a lot cheaper then, and because I didn't want to think about which registrar to use, I went with the cheapest and most popular one: GoDaddy.
I did it despite their stupid, vaguely patriarchal name. I did it even despite the blatantly sexist advertisements. I told myself that they were just doing what they had to do to bring in customers, that it really didn't matter. I silenced my doubts and gave them my money.
Since then, GoDaddy's behaviour has been increasingly tacky, insulting, and just plain bad for the Internet and its users. I'm moving all of my domains onto another registrar, and although it is a pain in the neck, it's the right thing to do. The lesson for me is that taste matters. If a company seems distasteful to you initially, they're likely to offend you later — and they'll be doing it with your money.